Up to date: Feb 22, 2021 15:18 IST
New Delhi [India], February 22 (ANI/SRV Media): With the intention to revolutionise the content material world, Ishkaa, a artistic and collaborative enterprise, was based by Ishviene to work with the best skills this nation has to supply and spearhead the media 3.0 narrative. This studio brings collectively artists from completely different fields and pursuits to create probably the most versatile and impactful content material obtainable.
Primarily based in Bangalore, IshKaa burst onto the scene with a easy imaginative and prescient and the uncooked ambition to fulfil it. IshKaa goals to alter the tasteless content material that is been fed by media homes and substitute it with high quality content material produced by its proficient and deserving crew. Not solely do they let the artists discover their strengths but in addition prepare and sculpt the aspirants to grasp their pursuits. It has turn into a hub for folks to experiment, be taught and excel of their artwork varieties.
Ishkaa is derived from the phrase Ishq, which suggests love and divine ardour and it stands true to its identify as it’s about love, ardour, creativity, storytelling, narration, something that provides content material a greater dimension and which means.
Ishviene, Founder & CEO, says, ”We intention to provide content material that creates a distinction in our viewers and make them assume and really feel. We intend to make our content material significant and one thing that will contact their soul whereas conveying the message of acceptance, sincerity and hope. Presently, IshKaa works with artists specializing in various fields; each professionals and amateurs from filmmakers, musicians, photographers, to videographers, graphic artists, writers, and lots of extra.
IshKaa believes in nurturing its expertise pool in order that considerate, significant and impactful content material will be created for the micro-niches which are changing the mass viewers as we converse. Might artists discover inspiration on this collaborative co-creation course of and hopefully discover love within the particulars of their craft, simply the way in which I did.”
IshKaa has taken on this difficult journey to supply a substitute for the form of content material Indian audiences have been served up, which is at greatest mediocre and has zero or little optimistic affect. Moreover, it has been doing it effortlessly to surpass the challenges on the premise of sheer exhausting work and expertise with artists excelling in several fields introduced in from varied components of the nation.
India has a plethora of proficient artists who by no means get to showcase their expertise to the viewers and numerous of those that solely dream to be artists. IshKaa is slowly altering this scene by changing into a platform they deserve. IshKaa believes in giving them an opportunity to point out their value and hone their skills.
Ishkaa Studios digitally launched the debut manufacturing, the music video of Rahul Rajkhowa’s single “Kya Bolti Tu”, on Valentine’s Day 2021 hours earlier than the launch occasion at Bombay Adda, Bangalore. The occasion had some notable celebrities, together with actor Ashish Sonkar, mannequin and Tamil actuality TV present Soppana Sundari winner Angelin Grashes.
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Ever because the introduction of OTT platforms, India has witnessed a surge in deserving actors/artists getting their long-awaited probability. IshKaa goals to do that on a a lot bigger scale the place the individual is evaluated purely based mostly on their expertise regardless of another components that outline their life-style or identification. “Expertise requires no tags. An artist requires no labels. Expertise and creativity are pure and we need to go away them that method” says Ishviene.
With their debut in music manufacturing, Ishkaa is simply getting began. The Studio goals to alter the content material scene by exploring varied varieties like podcasts, function movies, quick movies, internet collection docu-series, and extra. IshKaa’s imaginative and prescient is evident and all of the exhausting work put in by their proficient artists will shine within the coming future!
Join with @ishkaastudios on Instagram or look them up on Fb and LinkedIn to learn about their upcoming initiatives and artist collaboration alternatives.
To know extra about Ishkaa studios examine on their social media handles: https://www.linkedin.com/company/ishkaa-studios/
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