With rebrand on the horizon, Sushiswap receives “Sushi.com” domain name gift

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A serious decentralized finance (DeFi) protocol’s search engine optimization metrics simply spiked by means of the roof. 

In a tweet in the present day cryptocurrency funding fund Future Fund introduced that they’d acquired the “sushi.com” area identify on behalf of DeFi platform Sushiswap.

Sushiswap’s on-line presence is notoriously scattered, together with domains like “sushiswap.fi” and “sushiswapclassic.org.” Within the announcement, Future Fund famous that the simplicity is an enchancment, saying, “A robust area will vastly improve web site visitors and publicity to the sushi model.”

Whereas the phrases of the acquisition weren’t revealed, the area is a sizzling property that has beforehand been listed for between $600,000 and $1.5 million, in keeping with varied area gross sales websites.

When ask in regards to the buy, Sushiswap CTO Joseph Delong’s preliminary reactions was easy:

“Fairly based mostly imo.”

In response to Delong and core contributor 0xMaki, the timing of the purchase couldn’t have been higher. In Sushi’s 2021 roadmap reveal, the crew made some extent to spotlight the expanded set of providers and merchandise that they’re aiming to supply, together with a cross-chain decentralized alternate, a lending resolution referred to as BentoBox, and a full decentralization of protocol governance. 

The crew had been contemplating “sushi.finance” and “sushi.org” as options to maneuver away from the “Swap” label given the expanded purview of the challenge, however FutureFund approached within the midst of those conversations to supply the .com area. Each Delong and 0xMaki characterised the acquisition as a “present” from FutureFund, and 0xMaki stated he “nonetheless cannot consider” the crew will

The area at the moment hyperlinks to the Sushiswap homepage, and the crew says that it’ll “probably” change into their major area sooner or later. Future Fund didn’t reply to a request for remark.

Whereas the challenge’s Sushi token has undergone a current 17.6% pullback from all-time highs, the challenge continues to be having fun with a robust 12 months, up over 450% from $3.32 to $15.05 on the time of publication.