Premier League soccer membership Southampton FC has entered right into a partnership with cryptocurrency betting web site Sportsbet.io. The brand new enterprise will give Southampton followers the possibility to soak up the matchday expertise in the course of the COVID-19 lockdown by way of digital actuality headsets, whereas influencers will reportedly be granted sums of Bitcoin (BTC) to create distinctive VR experiences.
Sportsbet.io grew to become the principle membership companion of Southampton FC in the beginning of the 2020–2021 season, and the United Kingdom-based betting website now goals to make the most of its matchday rights within the digital realm. Sportsbet.io additionally signed a three-year partnership with Arsenal at the beginning of the season, turning into the membership’s official betting companion within the course of.
Tim Heath, founding father of Coingaming Group, which operates Sportsbet, mentioned he foresaw a rising relationship rising between soccer and cryptocurrency.
“We predict cryptocurrency has a giant future in soccer and we’re proper behind it. Alongside fan experiences like this, we’ve simply seen the primary Bitcoin switch happen the place a footballer was bought utilizing cryptocurrency and signed for DUX Internacional de Madrid, and earlier this 12 months NFL professional footballer Russell Okung mentioned he’s getting his wage in Bitcoin,” mentioned Heath, including, “We’re prone to see extra of the identical — from golf equipment discovering new methods to interact with followers on a match day to the best way enterprise is completed on the high of the sport.”
The connection between cryptocurrency and soccer blossomed prior to now few years. Sportsbet has additionally shaped sponsorship offers with Championship group Watford FC, in addition to main Brazilian group facet Flamengo.
The 12 months 2020 additionally noticed footballers launch their very own cryptocurrency tokens, whereas extra main golf equipment acquired concerned with blockchain or crypto in a roundabout way. These embody German footballing giants Bayern Munich and Borussia Dortmund, along with the historic Italian membership S.S Lazio, and Spanish titans FC Barcelona.
David Thomas, chief business officer at Southampton FC, mentioned the membership was excited to be a part of an ongoing course of that would shake up the established order.
“As a membership our digital strategy has all the time appeared to redefine the content material status-quo and we had been excited on the shared values between ourselves and the Sportsbet.io group,” he mentioned.