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ZW Knowledge Motion Applied sciences, Inc. (Nasdaq: CNET) (“ZW Knowledge” or the “Firm”), an built-in internet advertising, precision advertising and marketing, information analytics, and different value-added companies firm, right now introduced that it entered right into a strategic gross sales and cooperation settlement (the “Settlement”) with China Digital Tradition (Group) Restricted, a Hong Kong-based funding holding firm principally engaged within the tradition and leisure associated companies (HK:08175) (“Digital Tradition”). Pursuant to the Settlement, by way of the Firm’s Blockchain Infrastructure Framework (“BIF”) platform and by using upgraded decentralized monetary know-how, the 2 events will collectively function IP information for e-sports and video games. The Firm expects to broaden the Firm’s present enterprise of Key Opinion Chief (“KOL”) and digital promoting by way of blockchain service into e-sports and gaming enterprise, one of many quickest rising sectors in China.
At the moment, decentralized finance (“Defi”) is principally concentrated in 4 main sectors of decentralized lending, automated market makers, decentralized exchanges, and steady forex issuance. Defi is utilizing the traits of blockchain tokens to step by step tokenize monetary companies. ZW Knowledge and Digital Tradition try to introduce Defi, constructed on each Ethereum and Polkadot, into esports and sport information operation, combining ZW Knowledge’s KOL and O2O gross sales channel for extra income development.
ZW Knowledge has collected and gathered advertising and marketing and transaction information for practically 100 million customers for precision digital advertising and marketing. Digital Tradition has constructed a platform for leisure and cultural contents with the highest celebrities and ex-NBA gamers in Asia, together with Jay Chou and Jeremy Lin. It has shaped three most important enterprise segments of e-sports leisure, sports activities, and cultural tourism, and its J-team is at the moment ranked No.1 within the final season of Pacific Champion Sequence.
Handong Cheng, Chairman and Chief Government Officer of ZW Knowledge, commented, “The Chinese language sport trade may have income of 278.6 billion yuan in 2020, and its consumer base will attain 665 million. Such a market house will convey immense alternatives. We imagine that our Firm and Digital Tradition will use our respective capital, platform and useful resource benefits to collectively broaden the event of blockchain, KOL and esports platform into our targeted industries. We’ll assist Digital Tradition construct an unbounded and free “sport world” by placing e-sports and sport information on the blockchain for record-keeping, digital asset alternate, promoting and advertising and marketing, and buying and selling. We envision to broaden blockchain know-how software and e-sports information operation mannequin into conventional industries, particularly cultural and creative industries, and finally promote the event and improve the worth of conventional industries.”